Feed
What's posted, and how it did
Everything on @gear.book so far, oldest first. Don't repeat these as they are. Likes only, so treat the numbers as a hint: the launch had launch-day reach.
Posted
| Date | Post | Format | Likes |
|---|---|---|---|
| Sep 14 | Launch: desk on a cliff What if every time you recommended your favorite gear, you got paid? Launch-day reach, so not a fair comparison. | A | 226 |
| Sep 16 | Climber poster No more wiping snotty noses | C | 51 |
| Sep 18 | 4000 m to -40 m split One clip high, one clip deep | B | 45 |
| Sep 21 | Partner: Backcountry Partner showcase, first in the series | A | 81 |
| Sep 25 | "This and..." shopper pitch This and supporting the outdoor industry when you buy gear A generic pitch aimed at shoppers. The weakest post so far. | B | 24 |
| Oct 2 | "Winter [loading]" The loading-bar overlay | B | 27 |
| Oct 5 | Partner: Scuba.com and West Marine Partner showcase, the water edition | A | 51 |
| Oct 7 | "This is Luke" poster This is Luke... Luke says Thank You. | C | 42 |
| Oct 16 | "Squamish." recap A trip montage, the place name only | B | 29 |
By format
Average likes per post
A · Presenter bit
119
likes on average, 3 posts
B · Vibe reel
31
likes on average, 4 posts
C · Editorial poster
47
likes on average, 2 posts
The presenter bit and posts with a real person do better than generic pitches. The generic shopper pitch and the generic seasonal tip did worst (24 and 27 likes). Lead with the bit or the footage, and put the pitch last.
To fill in (Luke): Instagram Insights per post (reach, saves, shares, non-follower reach, average watch time). Likes alone may mislead.